JJ Goodman is a life long bartender and founder of The London Cocktail Club group. He shot to fame as winner of BBCs The Restaurant, with now business partner Raymond Blanc. He now makes regular TV appearances on the likes of Alan Carr, Lets Do Lunch, Live with Gabby and Alan Titchmarsh as well as multiple online demos and tutorials. JJ's bar tending pedigree and notoriety in the industry have been confirmed since an early age, winning competitions such as 42 Cocktail World Cup and London Bartender of the year and recently has been put on Zagat guides 30 under 30 much watch list.
Due to his constant passion for innovation, JJ's growing brand of London Cocktail Clubs have gone on to win various awards including Cocktail bar of the year 2014. No longer a competitor JJ still stays at the forefront of his industry, often judging regional, national and global competitions such as the World Cocktail Bar of the year awards. His current projects include work with the Princes Trust where he’s looking to help train the next generation of professional bartender by developing the UK’s first government recognised bar tending qualification, as well as investing/mentoring new start up businesses for budding entrepreneurs in the hospitality trade.