Ian Burrell Ian Burrell video

Ian Burrell

The Global Rum Ambassador

One of the most travelled and acclaimed figures within the drinks industry, Ian has redefined the definition of a Rum ambassador. The 6 times “International Spirits Ambassador” nominee at the Spirited Awards, was an ex professional basketball player in the UK as well as an international recording artist; but now focuses on being the world’s ONLY global ambassador for the rum category. He has conducted masterclasses, seminars, sipped cocktails and judged competitions on all 7 continents around the world. And in 2014 he even took the time to break the Guinness World Record for the largest organised rum tasting & masterclass. His passion for rum and cocktails is infectious and in 2007 he created the world’s first international Rum festival (The UK RumFest), thus inspiring the birth of rum festivals around the world including in Miami, Berlin, Paris, Rome, Mauritius, Madrid, Prague, Hong Kong and Cape Town. As an “Edu-tainer”, he is in constant demand by various rum companies and organisations to give key note speeches, rum tastings, cocktail presentations and demonstrations to trade & consumers alike. Ian is currently the cocktail specialist on UK television’s Channel 4 entertainment show, ”Sunday Brunch”, where he is regularly seen by millions of viewers educating celebrity guests on various rums beverages. So far this year Ian has worked on the popular food & drink TV show “Food unwrapped” + teamed up with “Virgin Holidays” and IBM’s super computer WATSON, to create the world’s first Data-Distilled rum called The Virgin Holiday Spirit.


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